How do you sell authenticity when there’s no such thing?

Have a look at this 15-minute talk to see how you can be (un)true to yourself and (not) say what you are. Or, how you can produce fake fake, real real, real fake, or fake real.

Interesting, especially for those working on sustainable entrepreneurship, because Pine’s two-by-two can help you re-evaluate who you are and what you’re trying to accomplish (a process The Necessary Revolution also talks about).

And for us Dutch, he’s as entertaining as he is painful. If we think we’re authentic in comparison to ‘you Americans’, have a look in the mirrow: every square meter of The Netherlands is manufactured – most of it made look as if it had always been like that.

To summarize, for successful entrepreneurship in the experience economy, you have to stick to 3 simple rules:
- Don’t say you’re authentic unless you really are;
- It’s easier to be authentic if you don’t say you are;
- And if you do say you’re authentic, you better walk the walk.

(photo Carol Channing Certificate of Authenticity by zoomar)

Witty and often hilarious – and obviously with plenty of examples, this is surely on of the best and most entertaining seminars ever dished out to the Library of Congress.

Having watched this, I strongly believe that if Google ever tries to shut the platform down (it still struggles to make money from Youtube), there’ll be murder and mayhem everywhere.

Click play below to watch (it lasts almost an hour, but worth every minute).

(photo watching the anthropology of Youtube on the iPhone by ~C4Chaos)

Alluding to George Orwell’s 1984, it proved a masterly teaser to Jobs’ (also masterly) personal introduction of the Macintosh two days later. For one, the ad became a free publicity stunt when it was shown in full on several of the major news networks. But, according to Murray, its real success was striking a specific chord with the audience. Have a look at both ad and presentation, and a short explanation of how and why.

In this CNBC interview, Murray explains how the board deemed the commercial too radical and initially didn’t want to air it. But with the Super Bowl slot already paid for, and no suitable replacement commercial, they reluctantly agreed to have it shown.

Why it struck such a chord? Murray: ‘What that commercial did was it picked up on a particular vibe of a large segment of American society. Young people, innovators, creative people, people who don’t want to feel like they’re just stuck in the masses. And we felt that way, but I think we also perhaps underestimated what a strong vibe that is.’

And now for Jobs on stage, introducing the world’s first graphical user interface, mouse operated personal computer:

Thanks to Zee and his The Next Web post Today Marks the 25th Anniversary of Apple’s 1984 Ad. What Are Your Memories?
(photo Bastelstunde: Mac by dersVen)

When I saw this I’d already made the step from writing a résumé to making an online slideshow portfolio. But ‘Moving’’s imagery and soundtrack convinced me of the power of film (or better yet, re-awoke me to the idea – I did study the subject).

So here’s a tribute and a thank you to Lukas, who helped turn me into a self-proclaimed film making genius. Click play below to watch ‘Moving’; see my own concoctions by clicking here.

Lukas van de Vrande is an Amsterdam-based artist. He not only puts his work up for sale, but also rents it out. So if you like his work but can’t afford to buy something now, build up a credit by renting so you can buy one of his pieces later – a bit like Dutch Art Loan.

Check out his website (in Dutch) by clicking here.

Thanks to Wouter for enlightening me.

(photo Lukas Art by Textz (a sculpture by his 8 year old son sculpted it, so not to be confused with one of Lukas’ works).

Recently hosting its second annual Crunchies, TechCrunch invited the Internet community to choose 2008’s winners.

Listed below are three of the lime-lighted web services and tools in the selection. My own criteria: usability and looks.

1 – Cooliris – winner of ‘best design’.

Transforms your browser into a lightning fast, cinematic way to discover the web. Search through thousands of video’s, images, and other visuals, via a plug-in ‘wall’.

A stunning way of flicking through search-query results to find that one perfect image. Just downloading the thing had me awestruck: a beautiful visual guide, with arrows and messages to guide you through a 1-minute getting started.

2 – Wuala – ‘best international start-up’ runner-up.

Download the Wuala application, publish your videos, photos, and other files heavy-on-the-bytes files, and share them with whomever you want.

A quick, easy, free way to get things out to people you’d never be able to send via e-mail – and much more user-friendly than Yousendit (http://www.yousendit.com/). Like mane, this is a ‘freemium’ service that’ll give you 1GB for free. To get more storage, you can dish out your credit card.

3 – Sliderocket – in the running for ‘best design’.

A slideshow presentation web-abb, fusing Apple’s Keynote functionality and visuals with the resources of the Internet. Incorporate audio and visuals from the web, and access and present your show from any computer connected to the web.

For nothing, you can create, manage, and store 250 MB’s worth of your slides. For money, you can of course do more.

Have a look at all of the categories and contestants, and see which services and companies won what, by clicking here.

(photos
- The Crunchies 2008 by Laughing Squid

- cooliries screen shot by natashalcd

- wuala_9 by solider

- sliderocket by virgosun)