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	<title>Mundo Resink &#187; branding</title>
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		<title>forget television, here&#8217;s Cineville</title>
		<link>http://www.mundoresink.nl/2009/02/20/forget-television-heres-cineville/</link>
		<comments>http://www.mundoresink.nl/2009/02/20/forget-television-heres-cineville/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 09:06:06 +0000</pubDate>
		<dc:creator>mundoresink</dc:creator>
				<category><![CDATA[inspiration]]></category>
		<category><![CDATA[stuff I've done]]></category>
		<category><![CDATA[aggregation]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[cineville]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[subscription]]></category>

		<guid isPermaLink="false">http://www.mundoresink.nl/?p=1237</guid>
		<description><![CDATA[There’s a new town in town, and for less than most television subscriptions, you can visit any of its 13 film theatres &#8211; whenever you want.
Since 19th February, lucky Amsterdam has Cineville.nl, a collector for all films on exhibition in the city’s 13 film theatres. The site contains synopses, trailers, reviews, and film news. But [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.mundoresink.nl/wp-content/uploads/2009/02/cineville1.jpg"><img class="alignright size-medium wp-image-1240" style="margin-left: 10px; margin-bottom: 5px;" title="cineville" src="http://www.mundoresink.nl/wp-content/uploads/2009/02/cineville1-300x207.jpg" alt="cineville" width="300" height="207" /></a>There’s a new town in town</em>, and for less than most television subscriptions, you can visit any of its 13 film theatres &#8211; whenever you want.</p>
<p>Since 19th February, lucky Amsterdam has <a href="http://www.cineville.nl">Cineville.nl</a>, a collector for all films on exhibition in the city’s 13 film theatres. The site contains synopses, trailers, reviews, and film news. But most importantly, it provides an overview of what’s on, where, and when – something we&#8217;ve all been sorely craving for.</p>
<p>Even better, €17,50 a month gets you into 550 exhibitions per week and 400 specials<span id="more-1237"></span> per year, in any of the cinemas, whenever you feel like it. So do away with the dissatisfaction of your monthly television subscription fee, and get something of real value.</p>
<p>The Cineville pass is already on sale online (<a href="http://www.cineville.nl/preorder/form.html">click here</a>), as well as at <a href="http://www.cinecenter.nl/">Cinecenter</a>, <a href="http://www.kriterion.nl/">Kriterion</a>, and <a href="http://www.rialtofilm.nl/home.php">Rialto</a>. But if you join the crew at <a href="http://www.studio-k.nu/page=site.calendar/d=27/m=2/y=2009/">Vive La Ville!</a> – Cineville’s launch party on 27th February in <a href="http://www.studio-k.nu/page=site.calendar/lang=nl?start">Studio/K</a>, you can have one made on the spot, in between your dance floor braveness.</p>
<p>(screen shot <a href="http://www.flickr.com/photos/23490986@N08/3294929708/">Cineville</a> by <a href="http://www.debalie.nl/mmbase/images?317867">de Balie</a>, <a href="http://creativecommons.org/licenses/by-sa/3.0/"><img class="alignnone size-full wp-image-583" title="cc-by-sa-license" src="http://www.mundoresink.nl/wp-content/uploads/2008/12/cc-by-sa-license.png" alt="" width="53" height="16" /></a> by me on <a class="zem_slink" title="Flickr" rel="homepage" href="http://flickr.com">Flickr</a>)</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/d601fec6-a06f-4ba4-941a-6f7368bebeea/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=d601fec6-a06f-4ba4-941a-6f7368bebeea" alt="Reblog this post [with Zemanta]" /></a></div>
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		<item>
		<title>really faking real fake authenticity</title>
		<link>http://www.mundoresink.nl/2009/01/28/really-faking-real-fake-authenticity/</link>
		<comments>http://www.mundoresink.nl/2009/01/28/really-faking-real-fake-authenticity/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 08:14:04 +0000</pubDate>
		<dc:creator>mundoresink</dc:creator>
				<category><![CDATA[inspiration]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Joseph Pine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mission statement]]></category>
		<category><![CDATA[on-demand]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mundoresink.nl/?p=1202</guid>
		<description><![CDATA[How do you sell authenticity when there’s no such thing? In Joseph Pine’s &#8216;experience economy,&#8217; business is no longer about controlling costs or improving quality of services; it’s about rendering authenticity &#8211; i.e., about creating the perception of authenticity.
Have a look at this 15-minute talk to see how you can be (un)true to yourself and [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.mundoresink.nl/wp-content/uploads/2009/01/carol-channing-certificate-of-authenticity-cc-by-nc-sa-by-zoomar.jpg"><img class="alignright size-medium wp-image-1205" style="margin-left: 10px; margin-bottom: 5px;" title="carol-channing-certificate-of-authenticity-cc-by-nc-sa-by-zoomar" src="http://www.mundoresink.nl/wp-content/uploads/2009/01/carol-channing-certificate-of-authenticity-cc-by-nc-sa-by-zoomar-300x211.jpg" alt="carol-channing-certificate-of-authenticity-cc-by-nc-sa-by-zoomar" width="300" height="211" /></a>How do you sell authenticity when there’s no such thing?</em> In Joseph Pine’s &#8216;experience economy,&#8217; business is no longer about controlling costs or improving quality of services; it’s about rendering authenticity &#8211; i.e., about creating the perception of authenticity.</p>
<p>Have a look at this 15-minute talk to see how you can be (un)true to yourself and (not) say what you are. Or, how you can produce fake fake, real real, real fake, or fake real.</p>
<p>Interesting, especially for those working on sustainable entrepreneurship, <span id="more-1202"></span>because Pine&#8217;s two-by-two can help you re-evaluate who you are and what you’re trying to accomplish (a process <a href="http://www.mundoresink.nl/2009/01/12/face-up-to-reality-do-it-with-a-smile-make-money/">The Necessary Revolution</a> also talks about).</p>
<p>And for us Dutch, he’s as entertaining as he is painful. If we think <em>we’re</em> authentic in comparison to ‘you Americans’, have a look in the mirrow: every square meter of The Netherlands is manufactured – most of it made look as if it had always been like that.</p>
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<strong>To summarize,</strong> for successful entrepreneurship in the experience economy, you have to stick to 3 simple rules:<br />
- Don’t say you’re authentic unless you really are;<br />
- It’s easier to be authentic if you don’t say you are;<br />
- And if you <em>do</em> say you’re authentic, you better walk the walk.</p>
<p>(photo <a href="http://www.flickr.com/photos/zoomar/341608045/">Carol Channing Certificate of Authenticity</a> <a href="http://creativecommons.org/licenses/by-nc-sa/3.0/"><img class="alignnone size-medium wp-image-782" title="cc-by-nc-sa-license" src="http://www.mundoresink.nl/wp-content/uploads/2009/01/cc-by-nc-sa-license-300x72.png" alt="cc-by-nc-sa-license" width="63" height="15" /></a> by <a href="http://www.flickr.com/photos/zoomar/">zoomar</a>)</p>
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