content is just something to talk about
Five-minute audiovisual teaser for Open Content, a Knowledgeland project for cultural, creative & digital heritage business development.
We stole and re-arranged some inspiring thoughts as we saw fit; I put them into sound and images.
To watch, click play on the screen below; for plot and (management) summary, read on.
What to do when your content can be infinitely copied by anyone with access to the Internet? How can you add value to your content when it’s be found anywhere, for free? Where’s the business in open content? How can you make it work for you – instead of against. How can users make open content work for you?
Summary
Today’s world is one of super-abundance: digital and/or digitized content will be found, sooner or later, by anyone prepared to look for it on the web. So what does this mean for people working with content?
Many – across different industries – are starting to realize that sealing it up, fighting something that’s turning into common practice, is futile. But the clever ones are seeing opportunities.
Actively freeing up content, dropping it into the web for everyone to see and share, hugely increases your potential audience. Better still, a small part of that audience is very eager to become a partner – or co-creator. This part fills in the blanks, places context and conversation around your content, passes it on, and adds value for thousands or millions of others in your potential audience.
Free doesn’t mean it’s being given away - only that someone else is picking up the tab. And it doesn’t stop there. There are ways to turn your end-users into clients again; the trick is to build something around your content, something better than free.
(photo opencontent 
by jlori)
categories
stuff I've done, videostags
better than free, business development, business models, chris anderson, context, conversation, cory doctorow, creative, creative commons, culture, digital, dr. osterwalder, entrepreneurship, free, heritage, innovation, kevin kelly, KL, long tail, mission statement, open content, open source
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Comments ( 1 Comment )
Willem added these pithy words on Nov 02 09 at 10:25 pmWow wat een goed fillempie.
Gelukkig was dit niet in de vorm van een slideshow, dan had ik gezapig doorgeklikt in plaats van op het puntje van m’n stoel.Bedankt!